Born in the South of France and raised in Switzerland and England, I grew up navigating different cultures, perspectives and ways of thinking. Somewhere along the way, I became obsessed with people—the way they think, connect, and react to the world around them.

I like to think of myself as a critical thinker. My family, however, might say I’m just stuck in a never-ending game of “but why?”

But why is where the meat is (or tofu if you’re vegetarian). It’s what leads to real insight, fresh ideas, and creative work that actually resonates. Whether it’s through strategy, storytelling, or concept development, I love finding the thread that makes people stop, think, and feel something.

I hold a strong passion for telling stories and I like to think I do so best when I’m in the mood to change the game.

Lucky for you, I’m in the mood.